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A MARCA
We are a brand from Ilhéus, Bahia, made by the union of two generations, mother and daughter. The combination of our perspectives led us to express through jewelry, concepts of art, culture, design and craftsmanship. Using our sophisticated process of transformation of raw materials, such as piaçava coconut, silver, copper and colored papers, we look for a new language within contemporary jewelry, while preserving an ancestral value, both in the raw materials formed over a thousand years beneath our planet’s surface, and in the handmade concept, feminine ancestry and body adornment design.
QUEM SOMOS
Carla de Carvalho: visual artist and jewelry designer
Maíra Rodrigues: jewelry designer
Carla de Carvalho, a visual artist since 1980, began her research with the piaçava palm in 1983, around the same time she moved from São Paulo to the city Ilhéus, Bahia. She participated in regional art shows and in collective exhibitions at the Museum of Modern Art of Bahia (MAM-BA). In the 1990’s, she delved deeper into concepts of applied art, which led her to showcase her first works at the São Paulo Museum of Art (MASP) in 1998. In the following years, she exhibited (?) at the Pinacoteca do Estado de São Paulo and at prominent national and international design exhibitions. In search of new materials, such as non ferrous metals, she began a course at SENAI in Salvador, where she developed a passion for the world of jewelry. Atitocou was founded in 2013, as a collaboration between Carla and her daughter Maíra Rodrigues, who grew up strongly influenced by her mother’s artistic career. Maíra began her studies in 2012 at the Istituto Europeo di Design in São Paulo, where she was awarded with a scholarship. In 2014, she received an award for developing the best thesis in jewelry design at the institution. Since then, they have participated in numerous fairs (?), including Paralela Gift, Brasil Eco Fashion Week and Brasil Jewerly Weekend, as well as exhibitions such as Colares at the Museu A Casa – Museu do Objeto Brasileiro, Broches at Casa de Pedra – Atelier Mourão (Rio de Janeiro) and JOYA (Spain). They were finalists in the 6th Brazilian Object Award in 2019, with the “Colar Peixe”, and they won the 8th Brazilian Object Award with the “Colar Herança” and finalists in the 9th Brazilian Object Award with the “Coleção Ponteira”.